February 2026
More than 100 million people will tune in to watch the biggest football game on television on February 8. While key team players and football fans alike will travel from all over the country to one city for this big event, the most crucial players in the game are at home on their farms and ranches growing the food used to commemorate game day.
From chicken wings to chips, pizza and guacamole, farmers and ranchers from all 50 states and Puerto Rico supply the ingredients for one of the largest single-day food events of the year.
Florida farmers in particular play a crucial role in producing some of the most popular snacks consumed on Superbowl Sunday. Top Florida grown products include cheese used for pizza and dips, potatoes for chips and French fries, and fresh produce like avocado, tomatoes and corn used for a variety of dips and toppings.
Dairy farmers are responsible for the 125,000 dairy cows statewide that produce around 300 million gallons of milk annually. Milk is used for a variety of products like cheese, queso dips and pizza, which will all be consumed during Sunday’s football game.
Florida potato growers plant and harvest between 20,000 to 30,000 acres of potatoes each year, with 500 million pounds of the U.S. potato crop being used for chips. Approximately 11.2 million pounds of potato chips will be consumed this Sunday during the game.
Avocados and other fresh produce are a highly purchased item used for various dips and toppings. More than 139 million pounds of avocados are purchased to make guacamole for Superbowl Sunday. Florida is the second largest producing avocado state behind California.
Other popular fresh, in season produce consumed on Superbowl Sunday include bell peppers, strawberries, celery, tomatoes and sweet corn. These Florida grown commodities are used for dips, salsa, vegetable trays, and fruit bowls.
Florida farmers also continue to produce a large quantity of poultry, with more than 1.48 billion pounds of chicken wings being consumed on Sunday.
A game winning touchdown is also incomplete without a football, which is made from cowhide.
While farmers and ranchers continue to play a huge role in football and provide a safe, abundant and affordable food supply, they will continue to face challenges like rising supply costs, labor costs and the decreases of available farmland. To support farmers and ranchers, click here.
To learn more about where Superbowl food comes from and the crucial role that farmers and ranchers play, click here.