February 2026
In episode 35 of the Rural Recharge podcast, Florida Farm Bureau President Jeb S. Smith sits down with Trevor Williams, host of the Farm Traveler podcast and YouTube channel, to discuss how digital tools are transforming the relationship between farmers and consumers and the global perspectives that Williams has gathered from interviewing farmers around the world.
Florida Farm Bureau President Jeb S. Smith with Trevor Williams, host of Farm Traveler.
A Florida native, Williams holds a degree in Agricultural Education and Communication from the University of Florida. Although he didn’t grow up on a traditional farm, his childhood was shaped by agriculture through his grandfathers’ hybrid bass, cattle, hay and catfish operations. He participated in FFA in high school and later became a high school Agriscience teacher before launching Farm Traveler with his wife, Allie. What began as a blog in 2017 evolved into a podcast in 2019. Their mission is to bridge the gap between farmers and consumers and provide a platform for farmers to share their stories.
Through Farm Traveler, Williams has visited farms of all types and sizes—from Florida dairy operations to cacao farms in Hawaii, where he sampled chocolate grown in volcanic soil.
Williams leaves listeners with a simple takeaway: “It has never been easier to support your local farmer.” Whether through farmers’ markets, online platforms or local extension offices, consumers have more opportunities than ever to support agriculture in their communities.
Visit TheFarmTraveler.com to keep up with Williams’ latest adventures in agriculture.
Rural Recharge is a monthly podcast hosted by Florida Farm Bureau Federation President Jeb S. Smith. Designed to cut through the noise of misinformation thrown our way, it features real conversations on real issues faced by the farmers and ranchers who are growing what we eat, wear and use every day. Listen to the podcast on Spotify, Apple, iHeart, Amazon Music and YouTube.